Turn Social Media Users Into Leads and Customers

Your potential customers are already spending hours on social media. If you’re not investing in social media marketing, you’re missing out on a cool opportunity to attract leads and customers.

Driving more clicks to your links will help you drive huge traffic to your site. In order to ensure that the links you post on social networks are enticing enough, it is essential to add Open Graph (OG) tags to your site.

OG tags are for social networks what meta tags are for Google. It helps you automatically preview your link by pulling out an image, heading and description when the link is being shared. This preview influences your users’ decision to click on it or not.

Always keep your images according to the optimal size of your preferred social site. If you’re targeting Facebook and Twitter, you might use an image with the size 1024 x 512 for perfect fit.

Become an early adopter

The early adopter advantage is huge when it comes to social media marketing.

Retain your existing customers with remarketing

Social media is a great remarketing platform that lets you connect with people who have shown an interest in your product or services. With re-marketing, you can show a customized ad to your existing and prospective customers, prompting them to return to your site.

In fact, it takes 3 to 4 visits for your prospects to visit your website to actually think of doing business with you. With re-marketing, you can encourage them to return often and entice them to take action that you deem to be of value, like subscribing to your list or purchasing a product.

Target people who have shown an interest in your preferred social network by implementing a re-marketing pixel on your site. The pixel will add a cookie on your visitors’ browser, which your ad network can identify. This way you can target them with a customized ad you’ve created just for them.

Conclusion

Social networks are great platforms for building brand awareness and establishing yourself as an authority in your niche circles. They can also be used to connect with your customers and retain them for the long run.

With the right strategies, you can turn social media users into leads and customers for your brand.