Turn Social Media Users Into Leads and Customers

Your potential customers are already spending hours on social media. If you’re not investing in social media marketing, you’re missing out on a cool opportunity to attract leads and customers.

Driving more clicks to your links will help you drive huge traffic to your site. In order to ensure that the links you post on social networks are enticing enough, it is essential to add Open Graph (OG) tags to your site.

OG tags are for social networks what meta tags are for Google. It helps you automatically preview your link by pulling out an image, heading and description when the link is being shared. This preview influences your users’ decision to click on it or not.

Always keep your images according to the optimal size of your preferred social site. If you’re targeting Facebook and Twitter, you might use an image with the size 1024 x 512 for perfect fit.

Become an early adopter

The early adopter advantage is huge when it comes to social media marketing.

Retain your existing customers with remarketing

Social media is a great remarketing platform that lets you connect with people who have shown an interest in your product or services. With re-marketing, you can show a customized ad to your existing and prospective customers, prompting them to return to your site.

In fact, it takes 3 to 4 visits for your prospects to visit your website to actually think of doing business with you. With re-marketing, you can encourage them to return often and entice them to take action that you deem to be of value, like subscribing to your list or purchasing a product.

Target people who have shown an interest in your preferred social network by implementing a re-marketing pixel on your site. The pixel will add a cookie on your visitors’ browser, which your ad network can identify. This way you can target them with a customized ad you’ve created just for them.

Conclusion

Social networks are great platforms for building brand awareness and establishing yourself as an authority in your niche circles. They can also be used to connect with your customers and retain them for the long run.

With the right strategies, you can turn social media users into leads and customers for your brand.

Trusting an intern fresher with social media is like trusting a kid with your credit card !!

Often, I raise an eyebrow when I see a company or colleague hire a college intern to manage their social media. Typically, the rationale goes something like, “Well they spend so much time online; I figure they know how to do it!” Occasionally, the rationale is that interns are cheap labor — sometimes free.

Using this reasoning for entrusting a 20-year-old college student to take over your business’s public reputation is akin to giving a youth a Rs 2000 pocket money and entrusting them to always spend it wisely: Occasionally it may work, but normally there will be hard lessons learned.

Companies routinely invest tens of thousands of on brand development (whether outsourcing it to contractors or doing it internally). This helps a company understand its target audience, develop buyer personas, and carefully craft its messaging to specifically reach their target demographics — becoming a finely tailored custom suit. The people developing this brand have years of education and experience.

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How IISE Transforms its Students into Globalized Professionals

Globalization has made a huge difference to India. Conglomerates are setting up shop here, as well as creating partnerships with Indian organizations. These companies are also seeking young, knowledgeable, and talented professionals, whom they can groom into future leaders.

If you are a student in Lucknow, and you are looking to do your post graduate education, it is important to choose an institute, which can provide you with this balanced education. The best institute to look out for today is IISE, Lucknow

IISE provides a Post Graduate Diploma in Management (PGDM) to students, which provides various activities to expose to overseas study and work experiences. The faculty at IISE understands the importance of exposing students to global corporate situations and work requirements. The institute has set up a variety of activities to achieve this goal. Through these various activities, the students gain knowledge in terms of social, historical, industrial, financial, and cultural aspects of other countries.