Turn Social Media Users Into Leads and Customers

Your potential customers are already spending hours on social media. If you’re not investing in social media marketing, you’re missing out on a cool opportunity to attract leads and customers.

Driving more clicks to your links will help you drive huge traffic to your site. In order to ensure that the links you post on social networks are enticing enough, it is essential to add Open Graph (OG) tags to your site.

OG tags are for social networks what meta tags are for Google. It helps you automatically preview your link by pulling out an image, heading and description when the link is being shared. This preview influences your users’ decision to click on it or not.

Always keep your images according to the optimal size of your preferred social site. If you’re targeting Facebook and Twitter, you might use an image with the size 1024 x 512 for perfect fit.

Become an early adopter

The early adopter advantage is huge when it comes to social media marketing.

Retain your existing customers with remarketing

Social media is a great remarketing platform that lets you connect with people who have shown an interest in your product or services. With re-marketing, you can show a customized ad to your existing and prospective customers, prompting them to return to your site.

In fact, it takes 3 to 4 visits for your prospects to visit your website to actually think of doing business with you. With re-marketing, you can encourage them to return often and entice them to take action that you deem to be of value, like subscribing to your list or purchasing a product.

Target people who have shown an interest in your preferred social network by implementing a re-marketing pixel on your site. The pixel will add a cookie on your visitors’ browser, which your ad network can identify. This way you can target them with a customized ad you’ve created just for them.

Conclusion

Social networks are great platforms for building brand awareness and establishing yourself as an authority in your niche circles. They can also be used to connect with your customers and retain them for the long run.

With the right strategies, you can turn social media users into leads and customers for your brand.

Trusting an intern fresher with social media is like trusting a kid with your credit card !!

Often, I raise an eyebrow when I see a company or colleague hire a college intern to manage their social media. Typically, the rationale goes something like, “Well they spend so much time online; I figure they know how to do it!” Occasionally, the rationale is that interns are cheap labor — sometimes free.

Using this reasoning for entrusting a 20-year-old college student to take over your business’s public reputation is akin to giving a youth a Rs 2000 pocket money and entrusting them to always spend it wisely: Occasionally it may work, but normally there will be hard lessons learned.

Companies routinely invest tens of thousands of on brand development (whether outsourcing it to contractors or doing it internally). This helps a company understand its target audience, develop buyer personas, and carefully craft its messaging to specifically reach their target demographics — becoming a finely tailored custom suit. The people developing this brand have years of education and experience.

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How IISE Transforms its Students into Globalized Professionals

Globalization has made a huge difference to India. Conglomerates are setting up shop here, as well as creating partnerships with Indian organizations. These companies are also seeking young, knowledgeable, and talented professionals, whom they can groom into future leaders.

If you are a student in Lucknow, and you are looking to do your post graduate education, it is important to choose an institute, which can provide you with this balanced education. The best institute to look out for today is IISE, Lucknow

IISE provides a Post Graduate Diploma in Management (PGDM) to students, which provides various activities to expose to overseas study and work experiences. The faculty at IISE understands the importance of exposing students to global corporate situations and work requirements. The institute has set up a variety of activities to achieve this goal. Through these various activities, the students gain knowledge in terms of social, historical, industrial, financial, and cultural aspects of other countries.

Social Media Graphic Design Services

Why Brands, Marketing on Social Media need a good Graphic Design for their social media Post content.

• Due to decreasing attention spans, social media content should be so engrossing that it captivates user’s attention at the very first look.    
• A good Social Media Graphic Design has a more chance of being remembered and also if users relate to the image they may end up sharing it. So creative Social Media designs equal more engagement!    
• An attractive good Social Media graphic design of social media posts creates a very positive image and builds brand recognition to Users.   
• A creative Social Media graphic designer understands the requirements of the client company and their consumers’ way better.   
• People don’t like reading the text content and tend to acquire new knowledge by visual contact and react on the basis what they see.    
• Social media Graphic Post are not only used to advertise the company’s products or Services but also can be used to convey a company’s culture, values and vision. A good graphic design can express what your brand stands for.   
• A very well designed logo is the “face” of a brand and gives it a unique identity.

Updated: April 24, 2018: New price changes in social media Post graphic design the last 6 months. 

If you’re serious about hiring the right company for your business, there are services you need to know.

Content Creation: The first step for any brand is to post and be active on social media. This is a service every social media company will provide.

Social Advertising: To truly tap into the power of social media you must advertise. This allows you to pay to reach millions of people who use social media every day. This is where you will find the discrepancy in the cost for services in most cases.

If you want real results to come from social media you will need to be active and post daily.

Hire Us

We are offering cost effective Graphics Design, Graphics Posting, Graphics Work, Digital Branding & Digital Marketing solutions. We fully understand the demands of the global market and offer trusted Digital Promotion solutions. We are professional Social Media Marketing and Social Media Optimization with a vast experience in Social Media Management Services in Lucknow.

It’s only right that I end this blog with a pitch.

If you are looking for a small social media marketing company to manage your campaign and get real results then please contact us today.

Check out what our clients have to say about us on Google.

PGDM Creating future leaders

PGDM

PGDM (PostGraduate Diploma in Management) is the most sought after program that is considered as a gateway to corporate world. To cater to the need of manpower in different functional domains of corporate, B-schools offer different specialisations in different formats like Dual Specialisations or Major & Minor.  For instance, IISE offers PGDM with specialisation in Marketing, Finance, Human Resource.

Creating future leaders

The management and faculty of IISE have been nurturing students to become business leaders with a strong ethical sense. The faculty at IISE hail from both industry and academia and are engaged in research, training and consultancy work. The teaching pedagogy includes a mix of classroom teaching, case discussions, assignments, presentations and projects. IISE is known for its vibrant academic ambience with students drawn from diverse backgrounds across different regions of the country, be it from engineering, commerce, science or arts streams. The institution emphasises on students’ personality development and grooms them through workshops, mock assessments and club activities. Its faculty, alumni and corporate work closely to mentor students in their career paths.

Industry Oriented Management Courses Help in Developing Better Professionals

The syllabus, projects, and co-curricular case studies that are covered in our management course has direct impact on the student’s thinking style and his or her problem solving approach. Our Industry oriented courses provide hands-on experience of real life scenarios at workplace where presence of mind and working under stress are expected to be integrated into the professionals.

Job Prospects Are Better After Completing an Industry Oriented Management Course

The outlook of companies that come for on-campus placementat IISE, Lucknow is highly positive for students who have studied industryoriented syllabus. They understand that your knowledge, skills, and practice are at-par with the requirements of the job that they are going to offer. It is often seen that industry oriented courses make students way more capable practically as compared to generic informative courses. Thus there is a greater chance of our budding professionals getting a better placement opportunity after they finish their  industry oriented course.

Curriculum of Industry Oriented Business Courses Focuses on Honing of Practical Skills

Industry oriented courses at IISE, Lucknow have curriculum that is chalked out very carefully to hone various practical skills of the students. At IISE, Lucknow there is no space for mere learning and rewriting the answers in exam. We train our students to be thorough in their field. For example, a student who is pursuing management course in sales will be required to not only understand the basics of sales but also develop different strategies, skills, and learn new techniques that will help in practical sales oriented job

Industry Oriented Courses Serve as a Bridge between Employers and Academic Bodies

Gone are the days when employers used to spend money, resources, and time in practically training their employees for the job. Nowadays, managementprofessionals are supposed to have all-inclusive knowledge of their core and specialization field from very early on. Our Industry oriented courses help in developing such professionals. Thus in a way, our management courses are serving as a bridge between employers and academic institutes. 

Article by: Sanjoli Kedia

Skill Development and your dream career path

Globalization, knowledge and competition have intensified the need for highly skilled workforce in both the developing and developed nations as it enables them to accelerate their growth rate. For India, skill development is critical from both socio-economic and demographic point of view. While the education system and the skill development domain has its own set of challenges and limitations, there is a need to transform the way we skill our youth as many-a-time, students have been found to be unemployable due to lack of practical knowledge. 

Prime Minister Mr. NarendraModi had proclaimed that India is blessed with “Democracy, Demographic Dividend and Demand”. But one must not forget that the demographic dividend won’t last forever and in order to reap demographic dividend, India would need to scale up the skills and industries.  Indian youth needs to sharpen the skills and be ready to face the rapid future economic and technological disruptions. It becomes increasingly important for India to focus on advancement of the skills and these skills have to be relevant to the emerging economic environment. 

IISE is a perfect platform to kick-start your journey to reaching great heights in your choicest career path. At IISE we understand that every student is unique and has strong potential to do wonder if his talents are directed in the right direction. At IISE, we incorporate the essential skills in our students so as to prepare them for the upcoming changes and challenges in the business environment. It helps groom students for interviews and corporate innings. Various courses at IISE provide you with a correct mix of skills, knowledge, and experience to lead you to your dream career path.

Article by: Dr. Shekhar Srivastava

5 Reasons to do a PGDM From IISE, Lucknow

Are you unsure about your career after graduation? You will come across a number of options, opportunities and suggestions. One of the most lucrative career options is PGDM in Lucknow. (Post Graduate Diploma in Management) It is not only rewarding, but also well aligned with the current industry trends. A number of colleges in India offer PGDM, but making the right choice is important too. If you are still confused, go through these 5 reasons that will give you an insight about the benefits of doing PGDM course from IISE, in Lucknow.

1. Industry-integrated syllabus

Unlike MBA, the syllabus of PGDM is closely related to industry practices and trends. PGDM course at IISE is autonomous, which is not affiliated with any university. Hence, the curriculum is updated frequently as per the changing business trends. The students learn the new and ongoing concepts of entrepreneurship.

2. Interpersonal growth

Our PGDM course enhances the communication and interpersonal skills of the students. The Indian education system does not focus more on communication skills right through school life. We are a country of many; children are not encouraged to be opinionated. We are hard-wired like that; parents and teachers focus more on grades. However, PGDM program at IISE develops decision making skills and analytical thinking in every student.

3. Corporate ready

Our  PGDM program prepares the students for the forthcoming challenges and roadblocks in the business world. We provide not only classroom lectures, but a lot of exposure to the real world. Our professors are mostly industry leaders or entrepreneurs. Our summer internship program and the international industrial tours enable the students to gauge the present business scenario. They can translate the theoretical concepts to reality once they start their journey in the corporate world.

4. Placement opportunities 

Our AICTE approved PGDM course will pave the way for umpteen placement opportunities for the students. The employers always prefer students with some wacky and out of the box ideas, who can perceive roadblocks as challenges and opportunities. For the recruiters, a management degree is just an entry pass to appear for an interview. To get a well-paid job and sustain in it, one is expected to be a performer. Our PGDM course prepares the students to develop a go-getter attitude.

5. Be your own boss

A start-up is the dream of many young management graduates in the country. Our PGDM course surely helps to make it possible. Once a student has an esteemed degree and is well aware of the nuances of the corporate culture, it is not very difficult to kick start a business.

Article by: Sanjoli Kedia