Trusting an intern fresher with social media is like trusting a kid with your credit card !!

Often, I raise an eyebrow when I see a company or colleague hire a college intern to manage their social media. Typically, the rationale goes something like, “Well they spend so much time online; I figure they know how to do it!” Occasionally, the rationale is that interns are cheap labor — sometimes free.

Using this reasoning for entrusting a 20-year-old college student to take over your business’s public reputation is akin to giving a youth a Rs 2000 pocket money and entrusting them to always spend it wisely: Occasionally it may work, but normally there will be hard lessons learned.

Companies routinely invest tens of thousands of on brand development (whether outsourcing it to contractors or doing it internally). This helps a company understand its target audience, develop buyer personas, and carefully craft its messaging to specifically reach their target demographics — becoming a finely tailored custom suit. The people developing this brand have years of education and experience.

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