Business Administration lays the basis of your management education

BBA is the basic platform for someone who is serious about doing a good BBA programme. The full form of BBA is Bachelor in Business Administration lays the basis of your management education. This course is of more importance to students from a non commerce as it brings them on terms with the basics in Business Administration.

Bachelor’s of Business Administration is a three year degree course. This degree aims at providing fundamental education in business and management principles. The BBA course allows students to specialize in one of the multiple specialization areas, such as international business, finance, real estate, computer information systems, marketing or accounting. BBA programs can offer practical management training that can prepare students to successfully work within a large or small organization.

Bachelors in Business Administration, better known as BBA ­is one the most sorted after course. If you fancy business strategies and find the retail world to be the kingdom of your dreams, Business Administration is the course for you. And if you have already had this epiphany, you probably are enrolled in BBA or have graduated with a degree. Either way, let us explore what career possibilities you have with a BBA degree in your house.

This course lets you have insights into concepts like financial management, economics, marketing, accountancy principles, and organisational management. Insights which can lead you towards these type of career opportunities. So, if you have a mind that can produce business tactics, keep reading. A BBA program will help you build a solid base for business operations and administration, and get your career kick started at the earliest. However, you should conduct further research on this course before taking the final call.

How to reduce stress in exam days

Exam stress affects most students in varying ways. It is important to manage this stress and find little ways of helping to eliminate the risk of burnout. 

For some students, exams can be a breeze; revision is second nature to them and they could ace an exam with their eyes closed. But for others, sweaty palms and heart palpitations are just a part of the territory, and it seems that nothing is more impossible than sitting down and revising. Here are some handy tips that can help to dissipate stress and make sure you can get through exam season.

1. Take regular breaks and schedule in fun things to look forward to

Even the most intense exam timetables will allow a little time for a study break. This can include 20-minute breaks during your revision day, and longer activities that you can look forward to. Go out for dinner with friends, go to the cinema, attend a gig, anything that you like doing in your spare time that will take your mind off exams. Spending a little time away from the books will leave you feeling more refreshed and relaxed the next time you revise.

2. Exercise and get outdoors

Easily one of the most frustrating things about exam season is that it seems to occur just as the weather brightens up. Use this to your advantage and go out for a walk, or a run, or head to the gym or swimming pool. As well as keeping you healthy, exercise is known to boost your mood and can help to make you more productive while revising.

3. Don’t (always) listen to others

As the old saying goes "comparison is the thief of joy". While it is helpful to discuss topics with fellow students and often to revise together, try not to compare other peoples' revision to your own. Chances are you’re doing just fine, and listening to other people talk about what they’ve learnt will only stress you out and may make you feel like you aren't progressing as well as them. Plus, if they themselves are stressed this can rub off on to you and other people’s stress is not what you need right now.

4. Speak to someone

If the stress gets to a point where it is overwhelming, and is affecting your day-to-day life, try and speak to someone about it. Your university or school should have a service where you can speak to people about your concerns, and will be able to offer more advice on how to manage it.  If that seems like too big a step, open up to a family member or a friend about the pressure you feel. You’ll be amazed to know that you aren’t alone in feeling like this.

Simple Ways to Stay Focused on your Goals 

• Write out your goals

• Narrow your list 

• Create a mission statement

• Become an effective manager of your time

• Develop milestones towards your goals

• Meticulously construct and follow a plan

• Analyze your progress on a daily basis

• Avoid procrastination

• Implement motivational techniques

• Record,measure and document your process.

• Create either a physical or virtual goalboard

Conclusion:

Whenever you want to achieve something, keep your eyes open concentrate and make sure you know exactly what it is you want. No one can hit their target with their eyes closed.

Article by: Sanjoli Kedia

Turn Social Media Users Into Leads and Customers

Your potential customers are already spending hours on social media. If you’re not investing in social media marketing, you’re missing out on a cool opportunity to attract leads and customers.

Driving more clicks to your links will help you drive huge traffic to your site. In order to ensure that the links you post on social networks are enticing enough, it is essential to add Open Graph (OG) tags to your site.

OG tags are for social networks what meta tags are for Google. It helps you automatically preview your link by pulling out an image, heading and description when the link is being shared. This preview influences your users’ decision to click on it or not.

Always keep your images according to the optimal size of your preferred social site. If you’re targeting Facebook and Twitter, you might use an image with the size 1024 x 512 for perfect fit.

Become an early adopter

The early adopter advantage is huge when it comes to social media marketing.

Retain your existing customers with remarketing

Social media is a great remarketing platform that lets you connect with people who have shown an interest in your product or services. With re-marketing, you can show a customized ad to your existing and prospective customers, prompting them to return to your site.

In fact, it takes 3 to 4 visits for your prospects to visit your website to actually think of doing business with you. With re-marketing, you can encourage them to return often and entice them to take action that you deem to be of value, like subscribing to your list or purchasing a product.

Target people who have shown an interest in your preferred social network by implementing a re-marketing pixel on your site. The pixel will add a cookie on your visitors’ browser, which your ad network can identify. This way you can target them with a customized ad you’ve created just for them.

Conclusion

Social networks are great platforms for building brand awareness and establishing yourself as an authority in your niche circles. They can also be used to connect with your customers and retain them for the long run.

With the right strategies, you can turn social media users into leads and customers for your brand.

Trusting an intern fresher with social media is like trusting a kid with your credit card !!

Often, I raise an eyebrow when I see a company or colleague hire a college intern to manage their social media. Typically, the rationale goes something like, “Well they spend so much time online; I figure they know how to do it!” Occasionally, the rationale is that interns are cheap labor — sometimes free.

Using this reasoning for entrusting a 20-year-old college student to take over your business’s public reputation is akin to giving a youth a Rs 2000 pocket money and entrusting them to always spend it wisely: Occasionally it may work, but normally there will be hard lessons learned.

Companies routinely invest tens of thousands of on brand development (whether outsourcing it to contractors or doing it internally). This helps a company understand its target audience, develop buyer personas, and carefully craft its messaging to specifically reach their target demographics — becoming a finely tailored custom suit. The people developing this brand have years of education and experience.

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How IISE Transforms its Students into Globalized Professionals

Globalization has made a huge difference to India. Conglomerates are setting up shop here, as well as creating partnerships with Indian organizations. These companies are also seeking young, knowledgeable, and talented professionals, whom they can groom into future leaders.

If you are a student in Lucknow, and you are looking to do your post graduate education, it is important to choose an institute, which can provide you with this balanced education. The best institute to look out for today is IISE, Lucknow

IISE provides a Post Graduate Diploma in Management (PGDM) to students, which provides various activities to expose to overseas study and work experiences. The faculty at IISE understands the importance of exposing students to global corporate situations and work requirements. The institute has set up a variety of activities to achieve this goal. Through these various activities, the students gain knowledge in terms of social, historical, industrial, financial, and cultural aspects of other countries.

Social Media Graphic Design Services

Why Brands, Marketing on Social Media need a good Graphic Design for their social media Post content.

• Due to decreasing attention spans, social media content should be so engrossing that it captivates user’s attention at the very first look.    
• A good Social Media Graphic Design has a more chance of being remembered and also if users relate to the image they may end up sharing it. So creative Social Media designs equal more engagement!    
• An attractive good Social Media graphic design of social media posts creates a very positive image and builds brand recognition to Users.   
• A creative Social Media graphic designer understands the requirements of the client company and their consumers’ way better.   
• People don’t like reading the text content and tend to acquire new knowledge by visual contact and react on the basis what they see.    
• Social media Graphic Post are not only used to advertise the company’s products or Services but also can be used to convey a company’s culture, values and vision. A good graphic design can express what your brand stands for.   
• A very well designed logo is the “face” of a brand and gives it a unique identity.

Updated: April 24, 2018: New price changes in social media Post graphic design the last 6 months. 

If you’re serious about hiring the right company for your business, there are services you need to know.

Content Creation: The first step for any brand is to post and be active on social media. This is a service every social media company will provide.

Social Advertising: To truly tap into the power of social media you must advertise. This allows you to pay to reach millions of people who use social media every day. This is where you will find the discrepancy in the cost for services in most cases.

If you want real results to come from social media you will need to be active and post daily.

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It’s only right that I end this blog with a pitch.

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PGDM Creating future leaders

PGDM

PGDM (PostGraduate Diploma in Management) is the most sought after program that is considered as a gateway to corporate world. To cater to the need of manpower in different functional domains of corporate, B-schools offer different specialisations in different formats like Dual Specialisations or Major & Minor.  For instance, IISE offers PGDM with specialisation in Marketing, Finance, Human Resource.

Creating future leaders

The management and faculty of IISE have been nurturing students to become business leaders with a strong ethical sense. The faculty at IISE hail from both industry and academia and are engaged in research, training and consultancy work. The teaching pedagogy includes a mix of classroom teaching, case discussions, assignments, presentations and projects. IISE is known for its vibrant academic ambience with students drawn from diverse backgrounds across different regions of the country, be it from engineering, commerce, science or arts streams. The institution emphasises on students’ personality development and grooms them through workshops, mock assessments and club activities. Its faculty, alumni and corporate work closely to mentor students in their career paths.

Industry Oriented Management Courses Help in Developing Better Professionals

The syllabus, projects, and co-curricular case studies that are covered in our management course has direct impact on the student’s thinking style and his or her problem solving approach. Our Industry oriented courses provide hands-on experience of real life scenarios at workplace where presence of mind and working under stress are expected to be integrated into the professionals.

Job Prospects Are Better After Completing an Industry Oriented Management Course

The outlook of companies that come for on-campus placementat IISE, Lucknow is highly positive for students who have studied industryoriented syllabus. They understand that your knowledge, skills, and practice are at-par with the requirements of the job that they are going to offer. It is often seen that industry oriented courses make students way more capable practically as compared to generic informative courses. Thus there is a greater chance of our budding professionals getting a better placement opportunity after they finish their  industry oriented course.

Curriculum of Industry Oriented Business Courses Focuses on Honing of Practical Skills

Industry oriented courses at IISE, Lucknow have curriculum that is chalked out very carefully to hone various practical skills of the students. At IISE, Lucknow there is no space for mere learning and rewriting the answers in exam. We train our students to be thorough in their field. For example, a student who is pursuing management course in sales will be required to not only understand the basics of sales but also develop different strategies, skills, and learn new techniques that will help in practical sales oriented job

Industry Oriented Courses Serve as a Bridge between Employers and Academic Bodies

Gone are the days when employers used to spend money, resources, and time in practically training their employees for the job. Nowadays, managementprofessionals are supposed to have all-inclusive knowledge of their core and specialization field from very early on. Our Industry oriented courses help in developing such professionals. Thus in a way, our management courses are serving as a bridge between employers and academic institutes. 

Article by: Sanjoli Kedia